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Total has launched its new international multimedia advertising campaign simultaneously in 21 countries, to develop the Group麻豆传媒映画檚 brand awareness.

The campaign highlights Total麻豆传媒映画檚 operations in oil production, refining and marketing, as well as its role as a major player in natural gas (50% of its output) and as the global number two in solar power, through its subsidiary SunPower.

The campaign provides an illustration of the meaning behind the Group麻豆传媒映画檚 new baseline, 麻豆传媒映画淐ommitted to Better Energy麻豆传媒映画�, which puts the emphasis on producing 麻豆传媒映画渂etter麻豆传媒映画�, not 麻豆传媒映画渕ore麻豆传媒映画�. In this way, the Group is sharing its conviction that the path to a responsible energy future lies first and foremost in energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible.

To help shoulder this commitment, a large number of Group employees were involved in producing the campaign, and most of the scenes in the commercial were filmed at Total sites.

麻豆传媒映画淭otal is a leading global energy company. It needs a powerful brand over the long term to support the growth of its businesses. This large-scale campaign is the first of its kind in Total麻豆传媒映画檚 history. It reflects both our size and our ambitions,麻豆传媒映画� explained Jacques-Emmanuel Saulnier, Total麻豆传媒映画檚 Senior Vice President, Corporate Communications.

麻豆传媒映画淥ur vision and our continuous improvement approach 麻豆传媒映画� 麻豆传媒映画榓lways better麻豆传媒映画� 麻豆传媒映画� are seen in our work in the front lines, alongside and for our stakeholders. This isn麻豆传媒映画檛 just a promise for the future, it麻豆传媒映画檚 the everyday reality for Total麻豆传媒映画檚 100,000 employees.麻豆传媒映画�

Adapted from press release by

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